… Customer loyalty, a term close to brandloyalty, was chosen as the main concept in this dissertation as it tends to be the more general of these two, and is applicable to both b2c and b2b …
AA Moncey, K Baskaran - 2020 IEEE International Conference …, 2020 - ieeexplore.ieee.org
… about the brand by the customers. The purpose of the study is to understand the importance of digitalmarketing and its relationship between brand awareness and brandloyalty. The …
R Indumathi - International Journal of Mechanical Engineering and …, 2018 - academia.edu
… brand building such as brandloyalty and brand recognition and also listed out the digital marketing … as frequent update, brand attachment and digital shopping. The study found out that …
… Newsletters with mainly non-price promotion content had better impact on the brandloyalty of the loyal customers than on the nonloyal. Overall, these results imply that the content of …
… of how Digitalmarketing influence Brand visibility. The main objective of this study was to examine the effect of digitalmarketing on brand awareness, brandLoyalty and brand visibility …
A Hassan, S Zahran - International Conference on Business and …, 2022 - Springer
… Brandloyalty is a positive feeling of consumers that dedicates … of digitalmarketing in building brandloyalty in the digital era. The results of this study indicate that building brandloyalty …
R Ahmed, R Kumar, M Baig, M Khan - Available at SSRN 2708527, 2015 - papers.ssrn.com
… We explore that youngsters are motivated to use those products which are advertise through digitalmarketing because firms who uses digital media are giving 24/7 services to their …
A Khan, MA Islam - International Journal of Economics, Commerce …, 2017 - papers.ssrn.com
… through their digitalmarketing approach. They also rely on constant digital appearance of … to identify the effect of digitalmarketing on increasing customer loyalty by analyzing various …
M Alam - International Journal of Data and Network Science, 2023 - growingscience.com
… way digitalmarketing (DM) works in increasing customer satisfaction (CS) and brandloyalty (BL… The study uses 7 variables for analysis such as Service quality satisfaction (SQS) Digital …