Advertising in the IoT era: Vision and challenges
The IoT extends the idea of interconnecting computers to a plethora of different devices,
collectively referred to as smart devices. These are physical items, that is," things", such as …
collectively referred to as smart devices. These are physical items, that is," things", such as …
The emerging internet of things marketplace from an industrial perspective: A survey
The Internet of Things (IoT) is a dynamic global information network consisting of Internet-
connected objects, such as Radio frequency identifications, sensors, actuators, as well as …
connected objects, such as Radio frequency identifications, sensors, actuators, as well as …
Standards, security and business models: key challenges for the IoT scenario
The number of physical objects connected to the Internet constantly grows and a common
thought says the IoT scenario will change the way we live and work. Since IoT technologies …
thought says the IoT scenario will change the way we live and work. Since IoT technologies …
In-depth survey of digital advertising technologies
Some of the world's most well-known IT companies are in fact advertising companies
deriving their primary revenues through digital advertising. For this reason, these IT giants …
deriving their primary revenues through digital advertising. For this reason, these IT giants …
The Internet of Things: Multi-faceted research perspectives
Living beyond the hype, the Internet of things (IoT) continues to grow and has clearly
emerged as a leading-edge topic in information systems. As the IoT moves beyond novel …
emerged as a leading-edge topic in information systems. As the IoT moves beyond novel …
[HTML][HTML] Revisiting the internet of things: New trends, opportunities and grand challenges
The Internet of Things (IoT) is a conceptual paradigm that connects billions of Internet-
enabled devices to exchange data among themselves and their surroundings to enable …
enabled devices to exchange data among themselves and their surroundings to enable …
[HTML][HTML] The Internet of Things: connecting the world
J Carretero, JD Garcia - Personal and Ubiquitous Computing, 2014 - Springer
In the last few years, we have seen an increased interest in The Internet of Things (IoT). IoT
is a network of Internetenabled objects in a world where physical objects are seamlessly …
is a network of Internetenabled objects in a world where physical objects are seamlessly …
Iot fundamentals: Definitions, architectures, challenges, and promises
The Internet is everywhere and touched almost every corner of the globe affecting our lives
in previously unimagined ways. As a living entity, the Internet is constantly evolving, and …
in previously unimagined ways. As a living entity, the Internet is constantly evolving, and …
[HTML][HTML] The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing
B Nguyen, L Simkin - Journal of marketing management, 2017 - Taylor & Francis
A revolution is happening via the Internet of Things (IoT)–one that will have tremendous
impact on the world as we know it. The IoT, which involves interconnected devices, systems …
impact on the world as we know it. The IoT, which involves interconnected devices, systems …
The internet of things: New interoperability, management and security challenges
The Internet of Things (IoT) brings connectivity to about every objects found in the physical
space. It extends connectivity to everyday objects. From connected fridges, cars and cities …
space. It extends connectivity to everyday objects. From connected fridges, cars and cities …