This study aims to analyze digital marketing adoption among micro and small enterprises
(MSEs) operating in Lagos State, Nigeria. This state was chosen because it was the worst hit …

The COVID-19 pandemic caused significant changes in many aspects especially towards
small medium entrepreneurs (SMEs) as many of SMEs need to shut down their business …

The COVID-19 epidemic has resulted in unparalleled adversity for businesses worldwide,
particularly small and medium-sized enterprises. Consequently, the use of digital marketing …

Businesses are most susceptible to the effects of Covid-19. The implementation of social
distancing makes people limit activities outside their home, consequently sales turnover …

This study aims to identify the factors that influence the use of digital marketing by SMEs in
Medellín during COVID-19, proposing five factors that influence the use of these digital tools …

The Covid-19 pandemic has affected the global economy and environment. The main
victims of the covid-19 outbreak are Micro Small and Medium Enterprises (MSMEs) …

During the last decade, the internet has introduced the information age and electronic
commerce (e-Commerce) to millions of individuals worldwide, even those living in rural …

Contemporary furniture marketing platforms that are based on furniture exhibitions, retail
malls, and galleries were severely disrupted by the global COVID-19 pandemic. Therefore …

Abstract Micro, Small, and Medium Enterprises (MSMEs) are the backbone of national
economic growth because they cover nearly 90% of business actors in Indonesia. Therefore …

This study focuses on the impact of digital marketing on firms and businesses' performance
during this time of the coronavirus pandemic. Marketing in the business sector relies on …