The technological evolution of recent years has put the industries on the move. Marketing
has reached a point in its evolution where adapting to digital trends is an imperative …

Sažetak Promotion of products has become an increasingly important component in the new
digital age, mostly thanks to digital marketing. The traditional form of marketing is lagging …

The automation of the marketing process seems to be nowadays, the only solution to face
the major changes brought by the fast evolution of technology and the continuous increase …

The increasing use of Artificial Intelligence (AI) in Marketing can facilitate, expand and
modify markets. AI tools and devices in marketing are deeply related to consumer behavior …

Marketing managers make decisions about products, brands, advertising, promotions, price,
and distribution channels, based on deep knowledge about customers. The outcomes of …

In recent years, artificial intelligence (AI) has become an emerging trend in different fields:
science, business, medicine, automotive and education. AI has also reached marketing. The …

Intelligent systems have particular potentialities and strengths to support decisional
situations faced by companies, especially those of a strategic nature, where good strategic …

This paper describes the current and potential relationship between digital marketing and
artificial intelligence (AI), proposing, at the same time, ways of artificial intelligence (AI) …

In a complex, modern and flexible economy in a continuous and rapid evolution, individual
consumers, on the one hand, and organizational buyers, on the other hand, have more and …

The main technological innovations in digital marketing as a specific form of marketing
under conditions of the informatization of society have been examined. It has been …