Addressing the challenges created by rapidly aging populations is a topic of intense interest
for marketers, policy makers, and researchers. However, relatively little research has been …

The growing number of ageing consumers and their increasingly active engagement in
social media platforms present a great opportunity for digital marketing to the grey market …

Purpose–Current stereotypes of aging consumers paint a picture of them as technology
anxious and reluctant to adopt new technologies. This paper aims to show that the present …

Millennials are among the largest age cohorts in United States commanding the strong
buying power. They are digital natives perplexing the marketing world to develop effective …

Purpose–Advances in health care are enabling individuals to live longer, healthier lives.
Although the use of information technology can improve the quality of life for the elderly …

How can we design and evaluate digital technologies to meet the needs, desires, and
aspirations of a growing number of older adults (aged 65+)? This overarching question …

In this chapter, we synthesize prior empirical research focused on digital inequalities among
older adults. We highlight studies that detail both antecedents and consequences of the …

Purpose–Given the increasing number of older individuals, exploration of age differences in
attitudes toward and participation in electronic commerce is critical. This paper aims to …

Older adults are increasingly crossing the digital divide and becoming users of a range of
technologies. This chapter provides an overview of research on technology use and its …

If there is one key takeaway from Marketing to Millennials it is that given the generation's
mammoth size (the largest in US history at about one-fourth of the population) and buying …