Purpose This study aims to analyze the available literature on the use of digital marketing
and its impact on small-and medium-sized enterprises (SMEs). This study identifies the use …

As per the report of Boston Consulting (BCG) and internet mobile association of India
(IAMAI) 2015, the internet population increased 25 times in the last 12 years. The …

Marketers are faced with new challenges and opportunities within this digital age. Digital
marketing is the utilization of electronic media by the marketers to promote the products or …

The usage of digital marketing channels in SMEs | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search The usage of digital …

The main objective of the study was to examine the effect of digital marketing on the
performance of MSMEs in Kenya. The study was guided by positivism research philosophy …

Abstract Small and Medium Enterprises (SMEs) have a high priority for many governments
because of their important economic contribution and the number of people they employ …

The purpose of this exploratory research is to present the perceptions towards Digital
Marketing in Pakistan. This issue has rarely been addressed by the academicians and …

Exploring factors affecting digital marketing success gains a great importance among
academics and practitioners. Hence, the aim of this study is first to identify factors affecting …

This research paper describes a framework for research in digital marketing that highlights
the strategies in the marketing process as well as the effectiveness of the marketing process …

Purpose The purpose of this paper is to review the literature on the topic “impact of digital
marketing” over the span of past eight years, published in various prominent research …