Analysis of Digital Marketing Adoption in Indonesian Micro, Small, and Medium Enterprises

A Andika, J Jennifer, JC Huang… - Jurnal Manajemen …, 2021 - journal.undiknas.ac.id
Micro, small, and medium-sized enterprises (MSMEs) have a major role in Indonesia's
economy. In order to grow, MSMEs need the capability to conduct marketing in the digital …

Digital marketing adoption and the influences towards business successes of MSMEs creative sector in Indonesia and Malaysia

AN Afifah, M Najib - Jurnal Aplikasi Manajemen, 2022 - jurnaljam.ub.ac.id
This research is to identify which factor affecting business success from digital marketing by
MSMEs Creative Sector in Indonesia and Malaysia. Data processing and analysis methods …

The utilization of digital marketing for micro, small, and medium enterprises

E Setiawan, O Irawan, E Ulza… - The journal of …, 2021 - cibgp.com
The purpose of this study was to find out the benefits of the implementation of digital
marketing for MSMEs in Jakarta. The applied method was a quantitative approach using a …

Digital Marketing Channels In Micro, Small And Medium Enterprises In Surabaya City

RA Ariska, F Purwitasari… - International Journal of …, 2022 - jurnal.stie-aas.ac.id
This research was conducted to determine the extent to which digital marketing was adopted
by Micro, Small & Medium Enterprises (MSMEs). In addition, it also analyzes the factors that …

Penerapan Digital Marketing Terhadap Penjualan UMKM Filiya Galeri

E Hendrasari, F Isnata, A Yulfajar - JURNAL EKONOMI, MANAJEMEN …, 2023 - embiss.com
The impact of the Covid 19 pandemic on the development of Micro, Small, and Medium
Enterprises (MSMEs) has resulted in a worsening economy in Indonesia and various …

Digital Marketing education as a Strategy to Get New Opportunities: A Geographical Case Study on Indogarment MSMEs, Indonesia

NPNP Wijaya, OH Padmanegara - Rigeo, 2021 - rigeo.org
The concept of digitization, which is a transformation from traditional to digital changes, we
have understood from various sectors, one of which is marketing. The useof digital …

Micro, Small, and Medium Enterprises' Digital Marketing Strategy in Cimekar Village, Bandung Regency

INT Sutaguna, S Rijal, G Razali… - … Of Management And …, 2023 - ejurnal.stie-trianandra.ac.id
The slow growth of Micro, Small, and Medium Enterprises in rural areas has resulted in low
sales volume. Despite the fact that MSMEs provide employment opportunities for rural …

Implications of digital marketing strategy the competitive advantages of small businesses in indonesia

K Kano, LK Choi, B subhan Riza… - Startupreneur …, 2022 - journal.pandawan.id
In the current era of technology, it provides many impacts and innovations that can provide
more effective solutions in various fields. With digital marketing as an alternative solution …

[PDF][PDF] Strategi Pemasaran Berbasis Digital Untuk Meningkatkan Daya Saing UMKM Warung Padasuka

R Hasanudin, A Arnold, S Ariodutho… - SENADA: Semangat …, 2023 - jurnalbima.id
In the era of globalization and digital transformation that has hit the business world, micro,
small and medium businesses (MSMEs) are faced with demands to adopt innovative …

Pemanfaatan Digital Marketing dalam Pengembangan Usaha Bagi UMKM di Kecamatan Kraksaan Kabupaten Probolinggo

H Hafsawati - J-MAS (Jurnal Manajemen dan Sains), 2022 - jmas.unbari.ac.id
Entering the digital era that changes the pattern of life, the use of technology has become
commonplace and is a daily necessity in carrying out activities including the business world …