Digitalization is the integration of digital technologies into everyday life, which means
computerization of systems and jobs for better ease and accessibility (Mahaldar & Bhadra …

The diffusion of digital technologies has enabled a notable transformation in firms'
boundaries, processes, structures, roles, and interactions. This digital revolution affects a …

Digitalization is continuously forming our daily lives and routines. It offers us not only new
and fascinating opportunities as consumers but also creates possibilities that were …

Digital transformation which impacts business operations is one of the most fundamental
social and economic occurrences of our times. The paper seeks to find out how digital …

The purpose of this study is to investigate the value and influence of digital marketing on the
competitive participation of small and medium-sized establishments in the business …

With the significant increase of technology-based newer competitors and the digital
economy reshaping the global economic environment, it is undoubtful that the market is …

Many small/medium-sized businesses to business companies today struggle with deciding
what marketing strategy to adopt since they do not have the same resources as larger …

The digital economy has significant influence on business activity and whilst the European
Commission recognises that small and medium sized firms (SMEs) form the spine of the …

Sažetak The topic of the thesis is to examine the effect that digital marketing techniques
have on the business development of the companies in Croatia. Digital marketing consists of …

This article investigates the usage of digital channels by UK small-and medium-sized
enterprises (SMEs) and assesses the impact caused on their strategic marketing position …