With the increase in the pace of globalization, SMEs are facing stiff competition from
multinational firms. The entrepreneurs owning SMEs have fewer funds, but they need to …

Electronic commerce is becoming a significant hub for sourcing products/services which
helps organizations to connect with potential customers and gain competitive advantages …

Background: A substantial portion of the world's population owns and utilizes computers and
mobile devices, contributing to the rapid expansion of digital advertising. Marketers swiftly …

Internet-based social media delivers huge benefits to SMEs. There is, however, little
research into whether SMEs in Gulf Cooperation Council states use it to gain competitive …

Small and medium enterprises (SMEs) play an important role in terms of sustainable
economic development. Therefore, the survival of this sector is highly important for every …

Increasingly firms are looking to use social media to connect with different stakeholders as
plans on building presence on such platforms are becoming part of top-level strategy. The …

The purpose of this study is to discuss the importance of technology for SMEs. The world is
moving towards technology 5.0, SMEs have not able to adopt technology 2.0 effectively …

In this digital age, all organizational environments force businesses to adopt Information and
Communication Technologies (ICT) since these technologies have immense impact on such …

Purpose Although several researchers have made significant efforts to examine the
adoption of social media marketing technology in Nigeria, many have focussed on large …

This research aims to analyze e-marketing strategies along with business innovations that
can optimize improvements in service quality and their impact on the income of Micro, Small …