The development of the Internet and the implementation of traditional marketing strategies
have given rise to the emergence of digital marketing strategies exploited both by SMEs and …

The development and use of digital marketing strategies by entrepreneurs is a key element
of success for innovative projects. Moreover, effective execution of marketing intervention in …

As per the report of Boston Consulting (BCG) and internet mobile association of India
(IAMAI) 2015, the internet population increased 25 times in the last 12 years. The …

Data generation is currently expanding at an astonishing pace, and the function of marketing
is becoming increasingly sophisticated and customized. Companies seek to understand …

In the last decade, the use of Data Sciences, which facilitate decision-making and extraction
of actionable insights and knowledge from large datasets in the digital marketing …

Abstract Small and Medium Enterprises (SMEs) have a high priority for many governments
because of their important economic contribution and the number of people they employ …

Purpose This study aims to analyze the available literature on the use of digital marketing
and its impact on small-and medium-sized enterprises (SMEs). This study identifies the use …

This study aims to investigate the potential for improving New Zealand small-and-medium
sized enterprises'(SMEs) digital marketing strategies by learning the different approaches …

This research paper describes a framework for research in digital marketing that highlights
the strategies in the marketing process as well as the effectiveness of the marketing process …

Purpose The purpose of this research is to undertake a bibliometric analysis of digital
marketing research in small and medium enterprises (SMEs). The study examines papers …