Economic choice entails assigning values to the available options and is impaired by
lesions to the orbitofrontal cortex (OFC). Recent results show that some neurons in the OFC …

Economic choice is the behavior observed when individuals select one of many available
options solely based on subjective preferences. Behavioral evidence suggests that …

Economic choice is the behaviour observed when individuals select one among many
available options. There is no intrinsically 'correct'answer: economic choice depends on …

In the eighteenth century, Daniel Bernoulli, Adam Smith and Jeremy Bentham proposed that
economic choices rely on the computation and comparison of subjective values. This …

While making economic choices, individuals assign subjective values to the available
options. Values computed in different behavioral conditions, however, can vary substantially …

Economic choice behavior entails the computation and comparison of subjective values. A
central contribution of neuroeconomics has been to show that subjective values are …

How do we choose between goods that have different subjective values, like apples and
oranges? Neuroeconomics proposes that this is done by reducing complex goods to a …

Economic goods may vary on multiple dimensions (determinants). A central conjecture in
decision neuroscience is that choices between goods are made by comparing subjective …

Normalization is a common cortical computation widely observed in sensory perception, but
its importance in perception of reward value and decision making remains largely unknown …

Traditionally the object of economic theory and experimental psychology, economic choice
recently became a lively research focus in systems neuroscience. Here I summarize the …