The use of social media in destination marketing: An exploratory study

A Alizadeh, RM Isa - Tourism: An International Interdisciplinary Journal, 2015 - hrcak.srce.hr
Sažetak Social media provides customers and businesses of modern times with an
unprecedented growth in ways of commu-nication and interaction. Tourism organisations …

Social media as a marketing tool for Greek destinations

E Perakakis, N Trihas, M Venitourakis… - …, 2016 - tourismosjournal.aegean.gr
Abstract Destination Marketing Organizations (DMOs) have to redefine their marketing
strategies, in order to meet current challenges in tourism, such as the emergence of new …

Social media in destination marketing

B Andrlić, AC De Alwis - International journal of management and applied …, 2016 - croris.hr
Sažetak Changing economic conditions, new ways of tourist behaviour and especially
Internet technologies are likely to cause the emergence of new or growth of existing tourism …

Social media as a destination marketing tool: its use by national tourism organisations

S Hays, SJ Page, D Buhalis - Current issues in Tourism, 2013 - Taylor & Francis
Social media are gaining prominence as an element of destination marketing organisation
(DMO) marketing strategy at a time when public sector cuts in their funding are requiring …

Destination marketing organizations' social media usage: A research on Balkan countries

M Bayram, S Arıcı - … Conference on Economic and Social Studies, 2013 - gcris.pau.edu.tr
Social media has fundamentally reshaped the way tourism related information is distributed
and the way people plan for and consume travel. Since social media sites, such as …

Understanding the role of social media in destination marketing

W Lange-Faria, S Elliot - Tourismos, 2012 - tourismosjournal.aegean.gr
Social media in the context of destination marketing is a growing area of study, and judging
by the exponential growth in social networks over recent years, the demand for research will …

What do we know about social media in tourism? A review

B Zeng, R Gerritsen - Tourism management perspectives, 2014 - Elsevier
The growing role of social media in tourism has been increasingly an emerging research
topic. Social media plays a significant role in many aspects of tourism, especially in …

Social media utilization of tourists for travel-related purposes

M Öz - International Journal of Contemporary Hospitality …, 2015 - emerald.com
Purpose–The aim of this study is to determine social media use by consumers for travel-
related purposes. Design/methodology/approach–A quantitative study was conducted after …

The relevance of using social media applications strategies to increase marketing potential of Indonesian maritime tourism (Analytical Study of Tourism Journals and …

SF Boediman, P Hendriarto… - … and Critics Institute …, 2021 - repository.untagsmg.ac.id
This literature analysis aims to understand the relevance of social media applications as a
marketing strategy for Indonesian tourist destinations in the virtual era. As technology …

Social media in tourism and hospitality: A literature review

D Leung, R Law, H Van Hoof… - Journal of travel & tourism …, 2013 - Taylor & Francis
Being one of the “mega trends” that has significantly impacted the tourism system, the role
and use of social media in travelers' decision making and in tourism operations and …