Building on the GLOBE study of cultural values, this article explores the impact of societal
culture on organizational social media use. The analysis reported in this article is based on …

In this research-in-progress paper, we present a two-step approach to measure the impact of
cultural values on organizational social media adoption. We build on the GLOBE framework …

This study examines the web sites of 96 e-commerce companies and explores their use of
social media tools as part of their marketing strategies. With the explosive growth of Twitter …

In digital world, people spend most of their time on social media. Social media has gone
beyond being just an online communication platform. It has become a channel that users …

Purpose The purpose of this paper is twofold. First, to explore the intricacies of culture along
with the complex contextual factors that affect the selection, implementation and use of …

This chapter presents an overview of social media and its application in various business
domains. Social media platforms are increasingly becoming important for business growth …

The article focuses on a study published in the periodical" Inc." about the usage of social
media in fast-growing corporations in the US in 2012. Topics discussed include increase in …

The growth of technology has impacted billions of lives by allowing people to connect with
others through social media platforms such as Facebook, Twitter, Skype, WhatsApp, and so …

When analyzing the recent development of the Internet, social media can be identified as
one of the most often repeated new phenomena (Lietsala & Sirkkunen 2008, 17). Social …

This purpose of this research was to gain an insight into the extent of social media marketing
usage by organizations in the United Arab Emirates (UAE). In-depth interviews from …