Sažetak Social media provides customers and businesses of modern times with an
unprecedented growth in ways of commu-nication and interaction. Tourism organisations …

The arrival of social media has created a multitude of ways the organization can develop
and disseminate its corporate identity. This study explores the relationship between social …

The popularity and use of social media is increasing in Europe. It facilitates a new emerging
international business communication culture, which can help in developing new business …

In order to explore the organizational use of social media marketing, this study surveys 115
participants who are familiar with their organizations' use of social media marketing in 17 …

Social media is fundamentally changing the way people communicate, consume and
collaborate. It provides companies a new platform to interact with their customers. In …

The paper deals with the most important changes that have occurred in business because of
social media and its impact on organisations and leadership in recent years. It seeks to …

Social media is the new buzz area in marketing that has businesses, organizations and
brands jumping to create news; make friends, connections and followers; and build …

Objective: The purpose of the following study is to examine the approach to social media of
European and North American higher education institutions ranked in the Top 100 on the …

Can social media be an effective way for merchants to create new business? We believe
that more and more businesses are using Social Media Promotions (SMPs) as an …

System theorists believe that organizations that function as an open system have a greater
chance of survival than organizations that function as a closed system due to the exchange …