Purpose The purpose of this paper is to examine the status quo of communication
evaluation and measurement practices in communication departments of companies, non …

Purpose–Development and expansion of the communication management function in
organizations has recently been discussed in relation to the concept of institutionalization …

Common viewpoints as well as divergences between top executives and communication
professionals influence the institutionalization of strategic communication. However, there is …

Organizations increasingly use internal social media (ISM) as part of their internal
communication strategy (Cardon and Marshall, 2015; Sievert and Scholz, 2017) since ISM …

A process of institutionalization of the communication function in complex organizations has
been gradually taking place for several years and the evaluation of the results of the …

In a recent poll by Melcrum, almost 50% of communication professionals said they were
unclear (38%), or very unclear (11%) about the business case for using social media inside …

The basic goal of the research in this paper was to explore the differences between private
organizations in Europe regarding their organizational performances in context of the …

Purpose–This paper aims to assess other leaders' perceptions of the importance and
contribution of communication to organizational success and the abilities of their …

The aim of this paper is to analyze the internal communication system in a small company.
We used structured interviews in all hierarchical levels to compare the perceptive …

La presente investigación analiza el papel que juega la comunicación interna ante el
impacto creciente de la digitalización en las organizaciones. El auge de las herramientas …