In a recent poll by Melcrum, almost 50% of communication professionals said they were
unclear (38%), or very unclear (11%) about the business case for using social media inside …

A recent survey by Melcrum has found that social media is increasingly being adopted by
large corporations to communicate both internally and externally. More than half the …

With Facebook now at 500 million users, it's pretty clear that social media has moved
beyond a fad of a few insiders and into the mainstream. What does the future hold for social …

Many organizations have started using social media (aka Enterprise 2.0) tools internally to
interact with their employees. A number of companies, including Best Buy and Dell, have …

The article reports on the forecast concerning the growth of business enterprises that will
utilize social media in 2009 in the US The author stresses that social media will be used by …

Social media offers an exciting new area for our discipline to produce research and
pedagogy that is in high demand by students, industry constituents, and other disciplines …

Social media currently have great influence on how information is obtained and exchanged.
Thus, companies need to develop new approaches in organizational communication, while …

Purpose–This paper aims to investigate what activities allow the firm to efficiently and
effectively integrate social media into its strategic marketing activities. Design/methodology …

With the popularization of social media, companies have had to change their communication
strategies and approach to attract customers. Social media are web-based media and …

The social media era was started around ten years ago. It began with LinkedIn, which was
launched in 2003, followed by both MySpace and Facebook in 2004, YouTube in 2005, and …