Purpose The purpose of this paper is to examine the status quo of communication
evaluation and measurement practices in communication departments of companies, non …

Communication evaluation and measurement: connecting research to practice | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

Purpose–The purpose of this research is to investigate how senior communication
executives measure the effectiveness of organizations' internal communication efforts and …

The question of how public relations and strategic communication contribute to
organisations' success has been a perennial research topic since the 1970s (Stacks, 2017; …

At present, in the early 2000s, new tools for managing and evaluating communication
strategies gain in importance all over the world. Beyond the traditional measurement of …

The “Global Survey of Communications Measurement” is a non-profit research project that
provides valuable insights on development in the growing area of evaluating public relations …

Several reviews of organizational communication theory have been published recently in
the Communication Yearbook and elsewhere (Richetto, 1977; Dennis, Goldhaber, & Yates …

To advance our knowledge on measurement efforts in internal communication, this paper
presented the findings from two research projects related to how we can measure the …

After identification of “stasis” in evaluation of strategic communication including public
relations and corporate communication despite intensive focus for more than 40 years …

Abstract Evaluation is the cornerstone of successful strategic communication. It is the basis
on which to assess whether and how any purposeful use of communication by an …