This article investigates place-branding as a contested “cultural politics.” Through a case
study of the creation of a “Downtown” Pomona (California) from the “Antiques Row” and “Arts …

How does a so-called bad neighborhood go about changing its reputation? Is it simply a
matter of improving material conditions or picking the savviest marketing strategy? What kind …

This article argues that the dominant understanding of culture within place branding is
inadequate and leads to disconnection between local culture and the place brand. The …

The purpose of this paper is to contribute to theoretical development in place branding in
two ways. First, we seek to refine the terms place brand and place branding, and …

This special issue of Place Branding and Public Diplomacy looks at culture and its impact on
place brands. Throughout the issue, we are reminded that places and place brands are …

This study explores three institutional placemaking efforts through arts and cultural
development in the City of Roanoke: the Art Museum of Western Virginia (AMWV), the …

This innovative book explores micro-level neighborhood branding and the creation of
distinct local identities in neighborhoods. It begins by situating place branding literature at …

The identity of cities and regions is a concern of many who reflect the spatial consequences
of globalization, global values, global mobility and global consumption patterns (Kunzmann …

In recent years urban development strategies increasingly try to appeal to what Richard
Florida dubbed the creative class (Florida 2002), and, in order to attract attention in the …

Governments and private patrons have long sponsored cultural institutions–public or
nonprofi t organizations engaged in artistic, intellectual, and educational activities such as …