J Paschen, J Kietzmann… - Journal of business & …, 2019 - diva-portal.org
Purpose The purpose of this paper is to explain the technological phenomenon artificial intelligence (AI) and how it can contribute to knowledge-based marketing in B2B …
J Paschen, J Kietzmann… - The Journal of Business …, 2019 - ingentaconnect.com
Purpose The purpose of this paper is to explain the technological phenomenon artificial intelligence (AI) and how it can contribute to knowledge-based marketing in B2B …
Purpose–The purpose of this paper is to explain the technological phenomenon artificial intelligence (AI) and how it can contribute to knowledgebased marketing in B2B …