Linking social media usage and SME's sustainable performance: The role of digital leadership and innovation capabilities

PS Borah, S Iqbal, S Akhtar - Technology in Society, 2022 - Elsevier
The increasing use of social media and its ability to aid small and medium-sized enterprises
(SMEs) to target large audiences at once has triggered to transformation in how SMEs …
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Linking social media usage and SME's sustainable performance: The role of digital leadership and innovation capabilities

PS Borah, S Iqbal, S Akhtar - Technology in Society, 2022 - ideas.repec.org
The increasing use of social media and its ability to aid small and medium-sized enterprises
(SMEs) to target large audiences at once has triggered to transformation in how SMEs …

Linking social media usage and SME's sustainable performance: The role of digital leadership and innovation capabilities

PS Borah, S Iqbal, S Akhtar - Technology in Society, 2022 - econpapers.repec.org
The increasing use of social media and its ability to aid small and medium-sized enterprises
(SMEs) to target large audiences at once has triggered to transformation in how SMEs …