Evaluation of emotional responses to television advertising through neuromarketing

A Baraybar-Fernández, M Baños-González… - … : Revista Científica de …, 2017 - educa.fcc.org.br
Evaluación de las respuestas emocionales a la publicidad televisiva desde el
Neuromarketing | Evaluation of Emotional Responses Page 1 Evaluación de las respuestas …

[HTML][HTML] Evaluation of Emotional Responses to Television Advertising through Neuromarketing

A Baraybar-Fernández, M Baños-González… - Comunicar, 2017 - eprints.rclis.org
Since the last century, we have witnessed a steady evolution of advertising techniques in an
effort to adapt to the new social context in the market. As a strategic resource, Neuroscience …

Evaluation of Emotional Responses to Television Advertising through Neuromarketing

A Baraybar-Fernández, M Baños-González… - …, 2017 - search.proquest.com
Since the last century, we have witnessed a steady evolution of advertising techniques in an
effort to adapt to the new social context in the market. As a strategic resource, Neuroscience …

Evaluation of Emotional Responses to Television Advertising through Neuromarketing

O Barquero-Perez, R Goya-Esteban, A Morena-Gómez… - 2017 - reunir.unir.net
Since the last century, we have witnessed a steady evolution of advertising techniques in an
effort to adapt to the new social context in the market. As a strategic resource, Neuroscience …

[PDF][PDF] Evaluation of Emotional Responses to Television Advertising through Neuromarketing

A Baraybar-Fernández, M Baños-González… - 2017 - researchgate.net
Since the last century, we have witnessed a steady evolution of advertising techniques in an
effort to adapt to the new social context in the market. As a strategic resource, Neuroscience …

Evaluation of Emotional Responses to Television Advertising through Neuromarketing.

A Baraybar-Fernánde, M Baños-González… - Comunicar: Media …, 2017 - ERIC
Since the last century, we have witnessed a steady evolution of advertising techniques in an
effort to adapt to the new social context in the market. As a strategic resource, Neuroscience …