… influence the shape and content of political campaigns? … aforementioned popularity among
younger voters. Finally, for … ; no party leaders had personal YouTube channels) renders it the …

… the adoption of online campaigns in UK general election campaigns. Although some … to
voters’ needs. So although it is hard to say whether the impact on electoral outcomes might be …

… , Twitter, and YouTube comprehensively to convey their … which electoral competition
between different political actors … in election campaigns (for USA see Sweetser Trammell 2007; …

… from two sources: electoral statistics and virtual ethnography. … 28% followed blogs or YouTube
channels and 35% followed … older voters in terms of participating in blogs and YouTube …

… Although there is some crossover between electoral campaigns … The 2007 election provided
a turning point, with Labor … advertising to digital campaigning through YouTube and other …

… electoral success, this seems to be an indirect one, highly dependent on the respective
electoral context. … It seems candidates can use Twitter successfully to get information out to their …

… Election campaigns are in large part a contest for voters’ … The ad launched on YouTube and
then on free-to-air television … such as the US presidential electoral college and parliamentary …

… For instance, campaigns now can target voters with … in Electoral Campaigns: Analysis on
the Use of Blogs, Facebook, Twitter and YouTube in the 2009 Romanian Presidential Campaign…

… voters, three election campaign functions are key to political … the online structure of
communications, the amount of electoral … An innovation was the use of YouTube videos by political …

… Australian voters comes from the Australian Electoral Commission (AEC) who provide Australian
parties with the electoral … and national party layers can both win and they can both lose. …