Evaluación de las respuestas emocionales a la publicidad televisiva desde el
Neuromarketing | Evaluation of Emotional Responses … Neuromarketing techniques such
as the electrical activity of the heart (ECG) and the electrodermal activity (EDA) of the
subjects are used, on one hand; and, on the other, a conventional research technique, a
questionnaire applied to the subjects that participated in the research. The results show
variations in the measures performed in the … Nuestra realidad actual nos demuestra la …