In many cities traffic jams, accidents and air pollution are part of the daily reality. One of the
solutions offered for this is the autonomous or driverless car. However, one of the main
obstacles to the introduction of this vehicle is the fear felt by its potential users. Based on
studies showing how the personality of the user promotes their online experience, we
suggest that if the travel experience in an autonomous car was individualized to fit the
personality of the user, people would relate to it with more confidence. We discuss a number …