… a crisis in hopes of improving reputational evaluations. We … was conducted to test whether
source credibility would mediate … gap in strategic communication literature by determining how …

… to enhance source credibility, a model called the source … match between the source and
receiver of a message plays a … Prior to hypothesis testing, we conduct basic tests to see if further …

… on media credibility needs to be examined in the strategic … the message delivered by the
source compared with when … Participants were told that this procedure was to test their browsers…

… of information necessary to increase message clarity and source credibility for disaster …
and test the mediating and moderating role of message clarity and source credibility on the …

… CSR as a strategic tool. Several studies have demonstrated … communication source along
with the source credibility model … We tested a message given by a corporate source (CEO) …

… empirically tested with the data collected from 334 respondents using structural … message
originating from a credible source increases the believability and acceptability of that message …

… aims to test the respective and interactive effects of information quality and source credibility.
… shifts in consumers' attitudes and enhance their likelihood of accepting these messages; …

… can strive to increase via their use of brand communities. … has a strong effect on response
to persuasive messages. … To test the proposed hypotheses and answer the research question …

… Following the ELM, research on the test and extension of the … to process the message, thus
increasing elaboration likelihood. … information context of email message in which the negative …

… —a perpetual challenge to strategic messaging geared toward … can promote source credibility
among their distributors, thereby … to test these heuristics in relation to counternarratives via …