… AI has also reached marketing. The aim of the paper is to research how deeply AI is applied
in marketing and what implications there are for marketing practitioners. Authors stated two …

… on artificial intelligence (AI) in preparing a marketing plan for e-marketing organizations. …
Systematization of the scientific background and approaches on preparing a marketing plan …

… in the near future, marketers need to … Artificial Intelligence for Marketing provides marketers
with a comprehensive introduction to the field of data science without requiring a background …

… the working methods of marketers at this stage, and puts … marketing staff to change their
working concepts in time and actively use new artificial intelligence technology to analyze market …

… Based on the literature, we present an artificial intelligence marketing (AIM) framework that
… , use artificial intelligence (AI) to create knowledge, and then disseminate and apply the …

… by the increasing leverage of artificial intelligence (AI) has … Marketing is one of the business
streams witnessing this transformation on a very intense scale. Contemporary marketing has …

… For this research, relevant articles on AI in marketing are identified from … marketing. The
specific applications of AI in various marketing segments and their transformations for marketing …

… artificial intelligence … marketing field that helps in improved performance. The present
research is aimed to find out the impact of AI in marketing by including the perspective of marketing …

… Against this backdrop, our article explains to marketing managers and executives in B2B
organizations the foundational elements of AI systems and their interrelationships. Specifically, …

… marketing organizations and academic researchers to focus on more efficient tacit knowledge
transfer between marketing … So is the case of biased and explainable artificial intelligence, …