The aim of the study was to examine the impact of social media on purchase intention. Therefore, it focused on Jordan-based companies operating in the women clothing sector. Data were primarily gathered through self-reported questionnaires created by Google Forms which were distributed to a random sample of (384) responses. In total, (370) responses were received including (6) invalid to statistical analysis due to uncompleted or inaccurate. Hence, the final sample contained (364) responses suitable to analysis requirements that were formed a response rate of (94.80%). structural equation modeling (SEM) was conducted to test hypotheses. The results showed that social media dimensions had a positive impact on purchase intention. Moreover, the results indicated that the highest impact was for Sharing Contents. Based on the previous results, the current study recommends organizations in the clothing sector to pay attention to social media and take advantage of it in advertising and marketing for the women’s clothing sector in Jordan, due to the impact of these sites on the purchase intention of consumers, emphasizing the importance of clarifying all information for products.