Marketing Information Systems and Competitive Advantage at Consolidated Bank of Kenya Limited

J Thuita, W Njeru - European Journal of Business and Management …, 2021 - ejbmr.org
… intricacy in the studied companies emphasize the significance of market information … the
role of MKIS in service quality in Ethiopian Industries. The study targeted 42 industries in Ethiopia

Effect of Marketing Information Systems on Competitive Advantage of Ict Application Service Providers in Nairobi County

D Kinyua - 2020 - erepository.uonbi.ac.ke
… advantage and the Marketing Information Systems. The study … Marketing information system
is efficient tool providing past, … , this study will be valuable to managers in ICT Industry as …

[PDF][PDF] … ROLE OF MANAGEMENT INFORMATION SYSTEM ENHANCING BANKING SERVICE: IN CASE OF COMMERCIAL BANK OF ETHIOPIA UNDER EAST ADDIS …

KK SHEGAYE - 2018 - 197.156.88.199
… of Ethiopia is the pioneer in the banking industry of Ethiopia and … Service quality is
consequently studied in the studies as a … , marketing information system ,information technology

AN ASSESSMENT OF SERVICE QUALITY LEVEL AND CUSTOMER SATISFACTION WITH BROADBAND INTERNET (THE CASE OF ETHIO …

K Nibret - 2017 - repository.smuc.edu.et
service quality of Ethio telecom has a big impact in the business because Ethio telecom is a
sole telecom service provider in Ethiopia… model to measure service quality in service sectors

AN ASSESSMENT OF CUSTOMER SATISFACTION WITH BROADBAND INTERNET SERVICE OF ETHIOTELECOM (A CASE OF ENTERPRISE KEY ACCOUNT …

S DEBEBE - 2018 - repository.smuc.edu.et
… the study of service quality of service industry in all countries. … The customers will appraise
a service quality by using criteria … Ethiopia dates to 1894, when Minelik II, the King of Ethiopia, …

[PDF][PDF] The role of information systems in business firms competitiveness: Integrated review paper from business perspective

LL Chuma - … of Nature Science and Technology, 2020 - scienceresearchjournals.org
… an information technology based marketing information system (… of information systems,
marketing information systems and … It Monitor sand controls industrial or physical processes. For …

THE EFFECTS OF INFORMATION SYSTEM ON SERVICE DELIVERY: THE CASE OF ETHIOPIAN DOCUMENTS AUTHENTICATION AND REGISTRATION AGENCY

Z ABEBE - 2021 - repository.smuc.edu.et
… , to enhance productivity and service quality, to achieve dynamic … of public service delivery
sectors in Ethiopia. Key words: … Management information systems (MIS) use the data collected …

… SATISFACTION ON THE RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER LOYALTY: THE CASE OF COMMERCIAL BANK OF ETHIOPIA

A BIRHAN - 2024 - repository.smuc.edu.et
… and time effectiveness, The quick expansion of information technology has entered into the
lives of … and used the service quality measuring model in a variety of industries such as the …

The Effect of Marketing Intelligence on Sales Performance of Private Banks in Addis Ababa

S MOHAMMED - 2022 - repository.smuc.edu.et
… The Ethiopian banking industry is one of the service sectorsmarketing intelligence as
marketing information technology … , integrated marketing communication, service quality, etc. are …

THE EFFECT OF INFORMATION TECHNOLOGY QUALITY ON HEALTH SERVICE DELIVERY: THE CASE OF PRIVATE GENERAL HOSPITALS IN ADDIS ABABA

T ALEXANDER - 2023 - repository.smuc.edu.et
… significant effect on health care service quality. Specifically, … issue affecting the healthcare
industry in several nations of the … general hospitals in Addis Ababa, Ethiopia. The adoption of …