… usage of marketing communication tools by SMEs enables them to be innovative in marketing
… Moreover, since this paper only focuses on the SMEs segment and enterprises in Slovakia…

… to use marketing management tools to increase the competitiveness of the enterprise and
… New digital tools and innovations have changed the way we do business. According to the …

… of small and medium-sized enterprises of family type as an … (product innovation, active
application of marketing activities) … quantitative research in the Slovak business environment. We …

… it possible to introduce and use innovations to a greater extent in small and medium-sized …
The low share of innovative companies in the Slovak Republic is a consequence of the lack of …

… innovative activities of small and medium enterprises having the character of family business
in different regions of Slovakia. … We used the results of the questionnaire survey. The results …

… in Slovakia. This model used innovative marketing communication tools to increase interest
… innovator to enterprises and the transition of the object of innovation from technological …

… of eco-innovations in the selected enterprises was carried out … questionnaire survey on
enterprises in the Slovak Republic. … in Slovakia have the potential to use eco-innovation across …

… will use the results of our research, realized in 2015-2016, which is a part of the research
aimed at utilization of Competitive Intelligence and Business Intelligence in Slovak companies …

… used to evaluate the attitudes of Slovak small and medium-sized enterprises towards innovation,
… the aim of this paper is to evaluate innovation as a tool of sustainability in enterprises in …

… set of key factors that are driving innovation in small and medium enterprises and each of the
… factors determining innovation activities in Slovak SMEs, we used a graphical presentation …