[HTML][HTML] Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research

JR Saura, D Ribeiro-Soriano… - Industrial Marketing …, 2021 - Elsevier
… We found third B2B Digital Marketing dimension that encompasses relevant indicators for …
Marketing or B2B digital marketing, to understand what the uses of AI in B2B digital marketing

Artificial intelligence on digital marketing-An overview

N Thilagavathy, EP Kumar - Nveo-Natural Volatiles & Essential Oils …, 2021 - nveo.org
… of artificial intelligence (AI) in digital marketing research, we must first analyze the current
state of digital marketing … Then we'll know how far digital marketing in academia tends to lag …

Artificial intelligence (AI): revolutionizing digital marketing

P Van Esch, J Stewart Black - Australasian Marketing …, 2021 - journals.sagepub.com
Artificial intelligence (AI)-enabled digital marketing is revolutionizing the way … digital marketing
abound. For example, Red Balloon and Harley Davidson used AI to automate their digital

Artificial intelligence solutions for digital marketing

D Dumitriu, MAM Popescu - Procedia Manufacturing, 2020 - Elsevier
Digital marketing is linked to the latest technology trends. Thus, the authors' results in this …
the shift from digital marketing to intelligent marketing through the use of artificial intelligence, …

Artificial intelligence in digital marketing: Insights from a comprehensive review

C Ziakis, M Vlachopoulou - Information, 2023 - mdpi.com
… In the intersection of artificial intelligence (AI) and digital marketing, our systematic review …
and machine learning (ML) algorithms have become the backbone of modern digital marketing

[PDF][PDF] Transforming digital marketing with artificial intelligence

A Murgai - International Journal of Latest Technology in …, 2018 - fardapaper.ir
… software solutions, machine learning, and big-… of marketing specially digital marketing. The
paper goes on discussing the possible sectors in digital marketing where artificial intelligence

Artificial intelligence applied to digital marketing

T Ribeiro, JL Reis - Trends and Innovations in Information Systems and …, 2020 - Springer
… can be replaced by Artificial Intelligence, this study explores, … the impact of Artificial Intelligence
(AI) in Digital Marketing. An … to Marketing and AI shows that AI have impact in Marketing

[PDF][PDF] Transformation of marketing decisions through artificial intelligence and digital marketing

K Zaman - Journal of Marketing Strategies, 2022 - pdfs.semanticscholar.org
intelligence improves efficacy. This article aims to provide a comprehensive understating of
the role of AI in digital marketing to … of AI and predictive marketing in understanding complex …

[PDF][PDF] How digital marketing along with artificial intelligence is transforming consumer behaviour

M Khatri - International Journal for Research in Applied Science …, 2021 - researchgate.net
… in digital marketing to change consumer behaviour. It relates the technical aspects of modern
technology with digital marketing and … Artificial Intelligence is a technology that makes the …

The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers

E Mogaji, TO Soetan, TA Kieu - Australasian Marketing …, 2020 - journals.sagepub.com
… into the digital marketing of their financial services. Ultimately, Al-enabled digital marketing is
… This paper examines the relationships between AI, digital marketing, and financial services …