This paper aims to analyse the marketing practices embraced by SMEs managers to fulfil
their organisation objectives in terms of profit. Based on a literature review, qualitative …

The paper aims to analyse the marketing practices embraced by SMEs managers to fulfill
their organisation objectives in terms of profit. Based on literature review, structured …

This monograph is the consequence of a variety of experiences. It reflects an interest in
SMEs and entrepreneurship stretching back almost 17 years from the author's days in the …

Purpose–Small and medium-sized enterprises (SMEs) play an important role in the
economy, in both national and international markets. These organizations work under …

The main objective of the paper is to identify if SMEs managers undertake marketing
activities (in the sense of having a responsible employee or a department for marketing …

Small and medium sized enterprises (SMEs), the main factor of development of the present
economy, represent, for the modern marketing, a challenge that needs to be addressed by …

Purpose–The purpose of this paper is to examine to what extent small to medium‐sized
enterprises (SMEs) gather customer information and act on it keeping in mind the profitability …

Purpose–The purpose of this paper is to consider marketing and its relevance to
entrepreneurs and small to medium‐sized enterprises (SMEs), and how entrepreneurs and …

Do all SMEs practise same kind of marketing? | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search Do all SMEs practise …

The purpose of this dissertation was to gain a more profound understanding of the role and
practices of marketing in SMEs and, thus, to enhance the development of marketing theory …