Purpose–Small and medium-sized enterprises (SMEs) play an important role in the
economy, in both national and international markets. These organizations work under …

This paper aims to analyse the marketing practices embraced by SMEs managers to fulfil
their organisation objectives in terms of profit. Based on a literature review, qualitative …

Purpose–The purpose of this paper is to examine to what extent small to medium‐sized
enterprises (SMEs) gather customer information and act on it keeping in mind the profitability …

The paper aims to analyse the marketing practices embraced by SMEs managers to fulfill
their organisation objectives in terms of profit. Based on literature review, structured …

The main aim of the study is to examine the differences in the use of the marketing tools in
the management of small and medium-sized enterprises in the Visegrád Group (V4) …

This monograph is the consequence of a variety of experiences. It reflects an interest in
SMEs and entrepreneurship stretching back almost 17 years from the author's days in the …

The purpose of this paper is to obtain a better understanding of how marketing is understood
and practised by Slovenian small companies. Semi-structured, in-depth interviews were …

In Small and Medium Enterprises (SMEs), the adoption of the marketing approach is
conditioned by entrepreneurs' own conception of marketing, which may be substantially …

The aim of the study was to investigate the factors influencing marketing strategy formulation
for small and medium enterprises (SMEs) in Polokwane. SMEs, worldwide, are regarded as …

This chapter introduces the role and relevance model of marketing in small-and
mediumsized enterprises (SMEs). The role and relevance model of marketing aims to …