The role and relevance model of marketing in SMEs
M Simpson, N Taylor, J Padmore - Entrepreneurship Marketing, 2010 - taylorfrancis.com
This chapter introduces the role and relevance model of marketing in small-and
mediumsized enterprises (SMEs). The role and relevance model of marketing aims to …
mediumsized enterprises (SMEs). The role and relevance model of marketing aims to …
The role of the marketing function in small and medium sized enterprises
MF Walsh, J Lipinski - Journal of small business and enterprise …, 2009 - emerald.com
Purpose–The purpose of this paper is to examine marketing in small and medium‐sized
enterprises (SMEs), its role as a driver of competitive advantage, and, therefore, its …
enterprises (SMEs), its role as a driver of competitive advantage, and, therefore, its …
Marketing in medium-sized manufacturing firms: The state-of-the-art in France and in Quebec
JC Pacitto, PA Julien, P Bizeul - International Entrepreneurship and …, 2007 - Springer
An examination of the relationship between marketing and SMEs raises two kinds of
questions: the first relates to the categories of SMEs studied, and it goes without saying that …
questions: the first relates to the categories of SMEs studied, and it goes without saying that …
Marketing Management Challenges–A Nordic Small and Medium Size Enterprises (SMEs) Perspective
YZ Ayele, A Barabadi - 2018 IEEE International Conference on …, 2018 - ieeexplore.ieee.org
In a competitive market, large businesses & small and medium size enterprises (SMEs)
compete with each other. Further, the regulatory requirements are often the same for SMEs …
compete with each other. Further, the regulatory requirements are often the same for SMEs …
Marketing and marketing communication in SMEs
D Pavlu - 2013 - um.edu.mt
This paper reveals the main findings of two research studies carried out in cooperation with
the University of Finance and Administration in Prague within the realization of research …
the University of Finance and Administration in Prague within the realization of research …
Nature and antecedents of a marketing approach according to Italian SME entrepreneurs: a structural equation modeling approach
Purpose–The purpose of this research is to explore the conception of marketing held by
entrepreneurs of Small and Medium Enterprises (SMEs), in comparison with that proposed …
entrepreneurs of Small and Medium Enterprises (SMEs), in comparison with that proposed …
[PDF][PDF] The premises of strategic marketing planning implementation within small and medium sized enterprises
CC Valeriu, IF Tudor, P Andrei - Annals of the University of Oradea …, 2011 - academia.edu
Small and medium sized enterprises (SMEs), the main factor of development of the present
economy, represent, for the modern marketing, a challenge that needs to be addressed by …
economy, represent, for the modern marketing, a challenge that needs to be addressed by …
The adoption of market orientation in SMEs: required capabilities and relation to success
H Reijonen, R Komppula - Journal of strategic marketing, 2010 - Taylor & Francis
The purpose of this paper is to offer an integrated view on the adoption of market orientation
in SMEs and what kind of marketing capabilities are necessary for a small firm to act in a …
in SMEs and what kind of marketing capabilities are necessary for a small firm to act in a …
An empirical investigation into the process of strategic marketing planning in SMEs: its attendant problems, and proposals towards a new practical paradigm
G Lancaster, I Waddelow - Journal of Marketing Management, 1998 - Taylor & Francis
An overview is taken of the modern process of strategic marketing planning. It is concluded
that it is more appropriate for larger companies. Indeed, its very complexity, especially in …
that it is more appropriate for larger companies. Indeed, its very complexity, especially in …