The practice of marketing has significantly changed among companies operating in Hungary
since the economic transition with new emphasis, marketing activities and expectations …

The purpose of this dissertation was to gain a more profound understanding of the role and
practices of marketing in SMEs and, thus, to enhance the development of marketing theory …

Small and medium enterprise (SME) have always been an interesting subject for research.
In comparison to larger business organizations, SMEs faced many challenges including how …

These question have inspired a research project that was planned with due consideration to
the consequences of a similar survey conducted in the United States. Professors of the …

The nature of the marketing problem as it applies to SMBs in in the ASEAN region is first
defined, while the following section describes the analytical framework employed by the …

The purpose of this paper is to present the results of several studies on marketing strategies
applicable in the conditions of small and medium companies. The study is interdisciplinary; it …

Meeting the global needs of consumers by applying a marketing concept is one of the key
factors for competitive success and is a basis for positioning of enterprises, regardless of the …

Purpose–Marketing has been seen as one of the greatest problems faced by small-and
medium-sized enterprises (SMEs), but simultaneously one of the most important activities for …

Much has been written about SME owner-manager decision making and SME marketing
efficiency. SME marketing theories have been drawn from the marketing, management and …