The aim of the study was to investigate the factors influencing marketing strategy formulation
for small and medium enterprises (SMEs) in Polokwane. SMEs, worldwide, are regarded as …

This study examined the marketing activities of 156 Small and Medium Enterprises (SMEs)
in the Tema metropolis. The study used primary data obtained through questionnaire …

The primary aim of this research was to investigate the marketing strategies and practice of
Marketing in Micro and Small enterprises (MSEs) for the purpose of identifying, clarifying …

Small and medium sized enterprises (SMEs), the main factor of development of the present
economy, represent, for the modern marketing, a challenge that needs to be addressed by …

Meeting the global needs of consumers by applying a marketing concept is one of the key
factors for competitive success and is a basis for positioning of enterprises, regardless of the …

Marketing strategy has been an operational focus and a method for achieving an all-
inclusive business success. The aim of this scholarly work was to determine the influence of …

This study investigates the role the marketing strategies on the market performance of
medium and small enterprises in Ethiopia Jimma Town. To achieve the objectives of this …

Marketing strategies constitute one of the key functional strategies that Micro and Small
Enterprises (MSEs) adopt to improve sales performance. This study is aimed to examine the …

This paper focuses on marketing practice of SMEs in Nigeria. The specific key learning
objectives of the paper are; to highlight the strategic importance of SMEs in economic …

Over the years marketing theory development has been limited and small enterprises often
have to rely on marketing models used in big businesses. There are a number of marketing …