The main aim of the study is to examine the differences in the use of the marketing tools in
the management of small and medium-sized enterprises in the Visegrád Group (V4) …

This paper reveals the main findings of two research studies carried out in cooperation with
the University of Finance and Administration in Prague within the realization of research …

The first small and medium enterprises emerged in Romania in the early 1990s, having
retail trade as their main business field. In time the situation evolved by the increase of the …

Meeting the global needs of consumers by applying a marketing concept is one of the key
factors for competitive success and is a basis for positioning of enterprises, regardless of the …

Marketing communications show a favorable impact on all aspects of the company's
activities. They play an essential role in shaping the final economic results. The purpose of …

Considering the significant impact of the economic crisis at the microeconomic level, a basic
national statistical analysis is not sufficient; therefore it is also necessary to carry out a …

Small and medium sized enterprises (SMEs), the main factor of development of the present
economy, represent, for the modern marketing, a challenge that needs to be addressed by …

Marko Paliaga, UDK 339.138:334.7>(497.5) Željko Strunje, PRELIMINARY PAPER
PRETHODNO PRIOPĆENJE RESEARCH OF IMPLEMENTATIO Page 1 Ekonomska istraživanja …

Purpose of the article is to present the selected data obtained from primary research, which
concerns the marketing activities use in the Czech companies in view of their industry …

Sažetak Due to their relevance and specific features, small and medium businesses are
becoming the subject of scientific studies, with the objective of adapting the economic theory …