In recent years, digital marketing has transformed the way in which companies communicate
with their customers around the world. The increase in the use of social networks and how …

Great progress has been made in the field of marketing and sustainability. Nevertheless,
there is still an important gap between the behavior and beliefs of society and markets about …

New digital technologies are becoming widespread and have radically redefined business
processes and practices. Simultaneously, numerous companies are implementing …

Purpose The purpose of this paper is to explore the role of the digitalization phenomenon in
the development of innovative business models that are sustainability oriented. Thus, the …

This study investigates the effects of customer relationships on a brand's social network
website (BSN) for virtual and physical retail channels in the digital business environment …

Digital marketing is a growing trend day by day, with internet marketing concepts becoming
a powerful medium for digital marketing and electronic devices such as cell phones, digital …

This research establishes the relationship between the digital channels that organizations
use to communicate with their audience and the stages of the consumer buying decision …

Social businesses, despite having a huge potential to generate substantial and sustainable
value, are often structurally and financially fragile. Technological interventions, such as …

This research aims to analyze and synthesize the research articles published over the past
ten years, from 2012 to 2022, that deal with green marketing and digital marketing. The …

When presented with the latest statistics on global warming, it becomes evident that
ecological sustainability will be equally important as economic sustainability for companies …