[HTML][HTML] Changes in the innovation-and marketing-habits of family SMEs in the foodstuffs industry, caused by the coronavirus pandemic in Hungary

N Bajkó, Z Fülöp, KN Pércsi - Sustainability, 2022 - mdpi.com
The economic specialties caused by the global coronavirus pandemic completely changed
everyday life regarding certain sectors. For the small and medium enterprises, processing …

Marketing Innovation for SMEs during COVID-19 Pandemic: A case study of the hospitality industry in Norrbotten

S Gustavsson, S Larsson - 2020 - diva-portal.org
As a global disaster, the COVID-19 pandemic (coronavirus) has an impact on the whole
world economy. The pandemic threatens the survival of small and medium sized enterprises …

The kings of the corona crisis: The impact of the outbreak of Covid‐19 on small‐scale producers in Hungary

Z Benedek, PG Balogh, L Baráth, I Fertő, V Lajos… - …, 2020 - Wiley Online Library
The Covid‐19 pandemic has fundamentally reshaped our lives. Its effects on the sales and
use of marketing channels of small‐scale Hungarian producers are addressed here. Based …

[HTML][HTML] The potential of digital marketing tools to develop the innovative SFSC players' business models

A Csordás, J Pancsira, P Lengyel, I Füzesi… - Journal of Open …, 2022 - mdpi.com
The traditional global food supply chains are not just complex, but they do not support the
sustainability of agriculture. The business models with the greatest growth potential are …

The impact of the pandemic on attitude towards innovation among SMES in the Czech Republic and Poland

Y Kliuchnikava - International Journal of Entrepreneurial Knowledge, 2022 - ijek.org
The article's primary purpose is to determine the attitude of Czech entrepreneurs towards
innovation by comparing data obtained before and during the pandemic. Moreover, to …

The impact of COVID-19 crisis on Hungarian small-and medium-sized enterprises

P Karacsony - International Journal of Entrepreneurship …, 2023 - inderscienceonline.com
The main purpose of this study is to determine the impact of coronavirus (COVID-19) on
small-and medium-sized businesses in Hungary. To test the hypothesis, the data of the …

[HTML][HTML] Survival strategies adopted by microbusinesses during COVID-19: an exploration of ethnic minority restaurants in northern Finland

A Arslan, S Kamara, N Zahoor, P Rani… - International Journal of …, 2022 - emerald.com
Purpose This paper explores the survival strategies and coping mechanisms of ethnic
minority entrepreneurs operating in the hospitality sector in northern Finland during the …

[PDF][PDF] The impact of modern communication marketing tools to increase the innovativeness of business

H Krchova, K Svejnova Hoesova - Marketing i menedžment innovacij, 2021 - zbw.eu
The scientific paper aims to examine the influence of marketing communication tools on the
innovation of small and medium-sized enterprises increasing in the Slovak Republic …

Innovations and marketing management of family businesses: results of empirical study

L Mura - International Journal of Entrepreneurial Knowledge, 2020 - ijek.org
During pandemic and economic crises, business units are under constant pressure and face
many challenges to find solutions for. Family businesses form a significant segment of the …

Understanding the relevance of family business, gender and value chains for SMEs' innovation in the context of COVID-19

JA Clemente-Almendros… - International Journal of …, 2023 - emerald.com
Purpose In this paper, the authors present an empirical framework that incorporates different
factors of the impact of COVID-19 on small-and medium-sized enterprises (SMEs) in La …