Purpose–The purpose of this paper is to examine to what extent small to medium‐sized
enterprises (SMEs) gather customer information and act on it keeping in mind the profitability …

This monograph is the consequence of a variety of experiences. It reflects an interest in
SMEs and entrepreneurship stretching back almost 17 years from the author's days in the …

This paper forms Part 2 of a monograph detailing a study that sought to examine the key
determinants of SME marketing. It reports the key findings with respect to marketing …

Do all SMEs practise same kind of marketing? | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search Do all SMEs practise …

Acknowledges that SMEs (small to medium‐sized enterprises) cannot do conventional
marketing because of the limitations of resources which are inherent to all SMEs and also …

Purpose–The purpose of this paper is to examine marketing in small and medium‐sized
enterprises (SMEs), its role as a driver of competitive advantage, and, therefore, its …

Purpose–The purpose of this paper is to report on a full‐scale testing of the role of marketing
and its relevance in small and medium sized enterprises (SMEs). The objective is to present …

This chapter introduces the role and relevance model of marketing in small-and
mediumsized enterprises (SMEs). The role and relevance model of marketing aims to …

Purpose–The purpose of this paper is to consider marketing and its relevance to
entrepreneurs and small to medium‐sized enterprises (SMEs), and how entrepreneurs and …

This paper aims to analyse the marketing practices embraced by SMEs managers to fulfil
their organisation objectives in terms of profit. Based on a literature review, qualitative …