… The study also explored the impact of perceived privacy, … Relative advantage, trialability,
and perceived security were … on relative advantage, and perceived privacy and perceived …

… how relative advantage and perceived credibility affect an … relationship of relative advantage
and perceived credibility with … How to gain relative advantage and reduce privacy concerns …

… perceived security, privacy risk and perceived ubiquity. In our model we consider ease of
use, relative advantage, visibility, and perceived … We include perceived privacy risk, ubiquity …

… We found that the relative difference in the coefficients for $WtS between Insecurity and
Induced Disclosure increases to 1.3 units (as compared to 0.93 from Table 5), where the $WtS …

… To advance our understanding of OBA effects, this study tested relative impacts of two … Of
particular importance, the results of this study highlight the relative importance of perceived ad …

… groups according to their perceived level of the personalization–privacy paradox: the
ambivalent group, who perceived both benefits and risks to be high; the privacy-oriented group, the …

… The findings indicated that Relative Advantage R (306)= 0.820, p< 0.05, R2 0.673, Social
Influence R (306)= 0.271, p< 0.05, R2 0.073 and Perceived Usefulness R (306)= 0.369, p< 0.05…

… their privacy risks and protect their privacy by taking appropriate actions. The greater the
perceived control… , individual privacy was easier to protect because of the relative inefficiency of …

… found that perceived … perceived compatibility will lead to better perceived usefulness and
playfulness. Finally, the study findings have demonstrated that perceived relative advantage …

… privacy calculus theory, this research examined the factors that influence the trade-off decision
of receiving perceived benefits and being penalized with perceived … the relative strength …