An exploratory study of entrepreneurial marketing in SMEs: The role of the founder-entrepreneur

M Franco, M de Fatima Santos, I Ramalho… - Journal of Small …, 2014 - emerald.com
Purpose–Marketing has been seen as one of the greatest problems faced by small-and
medium-sized enterprises (SMEs), but simultaneously one of the most important activities for …

An exploratory study of entrepreneurial marketing in SMEs: The role of the founder-entrepreneur

M Franco, MF Santos, I Ramalho… - Journal of Small …, 2014 - ingentaconnect.com
Purpose‐Marketing has been seen as one of the greatest problems faced by small-and
medium-sized enterprises (SMEs), but simultaneously one of the most important activities for …

An exploratory study of entrepreneurial marketing in SMEs: The role of the founder-entrepreneur

M Franco, M de Fátima Santos, I Ramalho… - Journal of Small …, 2014 - emerald.com
Purpose Marketing has been seen as one of the greatest problems faced by small-and
medium-sized enterprises (SMEs), but simultaneously one of the most important activities for …

An exploratory study of entrepreneurial marketing in SMEs

M Franco, M de Fátima Santos, I Ramalho… - Journal of Small …, 2014 - cir.nii.ac.jp
抄録< jats: sec>< jats: title content-type=" abstract-heading"> Purpose</jats: title>< jats: p>–
Marketing has been seen as one of the greatest problems faced by small-and medium-sized …

[引用][C] An exploratory study of entrepreneurial marketing in SMEs

M Franco, M de Fátima Santos… - Journal of …, 2014 - Emerald Group Publishing, Limited