The evolving role of artificial intelligence in marketing: A review and research agenda

B Vlačić, L Corbo, SC e Silva, M Dabić - Journal of business research, 2021 - Elsevier
An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …
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[引用][C] The evolving role of artificial intelligence in marketing: a review and research agenda

B Vlačić, L Corbo, SC e Silva, M Dabić - ciencia.ucp.pt
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