The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context

S Chatterjee, NP Rana, K Tamilmani… - Industrial Marketing …, 2021 - Elsevier
Organizations have cultural-cognitive and regulative as well as normative elements that
impact their employees. Organizations, by definition, cannot achieve a pure, stable state and …

The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context.

S Chatterjee, NP Rana, K Tamilmani… - Industrial Marketing …, 2021 - psycnet.apa.org
Organizations have cultural-cognitive and regulative as well as normative elements that
impact their employees. Organizations, by definition, cannot achieve a pure, stable state and …

[PDF][PDF] The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context

S Chatterjee, NP Rana, K Tamilmani… - Industrial Marketing …, 2021 - fardapaper.ir
Organizations have cultural-cognitive and regulative as well as normative elements that
impact their employees. Organizations, by definition, cannot achieve a pure, stable state and …