Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

C Katsikeas, L Leonidou, A Zeriti - International Marketing Review, 2020 - emerald.com
Purpose The purpose of this paper is to explore the opportunities and challenges facing
firms in this new digital era concerning their international marketing strategy and examine …
被引用次数：317 相关文章

Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

C Katsikeas, L Leonidou, A Zeriti - 2019 - gnosis.library.ucy.ac.cy
Purpose The purpose of this paper is to explore the opportunities and challenges facing
firms in this new digital era concerning their international marketing strategy and examine …

Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

C Katsikeas, L Leonidou… - International Marketing …, 2019 - research-portal.uea.ac.uk
Purpose: The purpose of this paper is to explore the opportunities and challenges facing
firms in this new digital era concerning their international marketing strategy and examine …

Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

C Katsikeas, L Leonidou, A Zeriti - International Marketing …, 2019 - ueaeprints.uea.ac.uk
Purpose: The purpose of this paper is to explore the opportunities and challenges facing
firms in this new digital era concerning their international marketing strategy and examine …

Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

C Katsikeas, L Leonidou, A Zeriti - International Marketing Review, 2019 - emerald.com
Purpose The purpose of this paper is to explore the opportunities and challenges facing
firms in this new digital era concerning their international marketing strategy and examine …

Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

C Katsikeas, L Leonidou, A Zeriti - International Marketing …, 2020 - ingentaconnect.com
Purpose The purpose of this paper is to explore the opportunities and challenges facing
firms in this new digital era concerning their international marketing strategy and examine …

Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

K Katsikeas, L Leonidou… - International Marketing …, 2019 - eprints.whiterose.ac.uk
Purpose: The purpose of this paper is to explore the opportunities and challenges facing
firms in this new digital era concerning their international marketing strategy and examine …