… Many researchers applied machine learning techniques in predicting consumer … From
Table 7, we may refer to that many scholars used regression and basic machine learning …

… Retail e-commerce business harnesses machine learning and neural networks to inspect
buyer behavior and engage consumers adequately so as to provide optimized products and …

… data and reports that its customers have saved six-digit numbers … clickstream data and
supervised machine learning (SML). … other forms of online customer behavior including newsletter …

… We focus on the fundamental relationship between a consumer’s overall empirical … 260,489
reviews across five review platforms. We find that neural network-based machine learning …

… of the user reviews … Machine Learning (ML) algorithm called the Local Search Improvised
Bat Algorithm based Elman Neural Network (LSIBA-ENN) for the SA of online product reviews. …

… now use them as tools or a channel for online purchases of … The results will be generated
and collected online (Online … previous experience in purchasing products or services online. In …

… Using the latest … consumer behaviour and buying habits [13]. Today’s marketing governance
model is more interactive as it allows and builds upon interaction with customers [14]. …

… to study consumer's online reviews search behavior in the … to combine IoT with consumer
behavior research. In future … how to use wireless network sensors to detect consumer behavior, …

… It is therefore extremely relevant from both a research and a managerial perspective to study
consumer behavior in this new environment. Second, for technical reasons, eye tracking is …

… In a first step, they analysed how the probability of sales is impacted by particular consumer
attitude and the step wise interaction of pricing strategies with the help of a simulated test …