… toolbox is available to relationship marketers to manage customer relationships online, in …
relationship marketing in terms of its conceptual foundations, evolution in business practice, …

… when it comes to explaining the link between online relationship marketing (ORM) activities
and their impact on firm relationship marketing (RM) objectives. Thus, the purpose of this …

… mediating factors related to … the organizational strategies, and process to enhance the
business performance through meeting the customer needs. For example, item 1 “My organization …

… seller-related factors (ie seller’s strategies) influence the … Lastly, this study extended research
on relationship marketing … sellers’ strategies for building online relationship with customers. …

… to the strengths and shortcomings of their relational strategies. … and future relationship
marketing business practice—jointly referred to as the relationship marketing technology toolbox—…

… accessed and gathered on a number of marketing factors, such as demographic (eg, who …
value that SM offers in maintaining their organization’s relationship with fans. One manager (…

… Two aspects of relationship marketing, namely, social relationship and … relationship strategies:
communication and personal care enhances trust in the business, and social relationship …

… This study is conducted to examine factors that may drive … Based on the theory of engagement
and relationship marketing … Intra-organizational factors hinder successful adoption of …

… Therefore, this study proposes that the factors related to the successful implementation of AI-…
different factors mediate in impacting organizational performance as a result of successful AI-…

… Technology Use within the organization. It relates theoretically … relationship with the firm
(MRC1), understand the factors … this research – market orientation, relationship marketing and …