Internet of things (IoT), applications and challenges: a comprehensive review

A Khanna, S Kaur - Wireless Personal Communications, 2020 - Springer
vision of the term Internet has been constantly expanding its wings in every aspect of life. It
has become a challenging … existing era of IoT will soon be over and a newer dimension of IoT

Digital advertising: present and future prospects

H Lee, CH Cho - International Journal of Advertising, 2020 - Taylor & Francis
… In this digital era, what does the future of advertising look like… This article defines digital
advertising by examining what it is… not lead to problems or confusion when advertising through …

Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

C Katsikeas, L Leonidou, A Zeriti - International Marketing Review, 2020 - emerald.com
… this changing international marketing scene as a result of growing digitalization, it is …
marketing strategy and consider how international marketing practices can be revisited in view

Internet of things (IoT) for next-generation smart systems: A review of current challenges, future trends and prospects for emerging 5G-IoT scenarios

K Shafique, BA Khawaja, F Sabir, S Qazi… - Ieee …, 2020 - ieeexplore.ieee.org
… the IoT technology from a bird’s eye view covering its statistical/architectural trends, use
cases, challenges … The designed solution also enables security and marketing efficiency. Also, …

Evolution of Internet of Things (IoT) and its significant impact in the field of Precision Agriculture

A Khanna, S Kaur - Computers and electronics in agriculture, 2019 - Elsevier
… , the vision of the term Internet has been constantly expanding its wings in every aspect of
life. It has become a challenging … The ongoing era is of IoT. The functional aspect that has the …

[图书][B] Internet of things from hype to reality

A Rayes, S Salam - 2019 - Springer
… , ushering in a new era of intelligent decision-making, control, … In this chapter, the IoT security
challenges and IoT security … of CRM tools which includes email marketing services. These …

A review and state of art of Internet of Things (IoT)

AA Laghari, K Wu, RA Laghari, M Ali… - Archives of Computational …, 2021 - Springer
… We are entering a period of IoT and the term has been characterized … Marketing and Content
Delivery IoT improves this by … a review of IoT areas and research challenges. In this section…

Empowering things with intelligence: a survey of the progress, challenges, and opportunities in artificial intelligence of things

J Zhang, D Tao - IEEE Internet of Things Journal, 2020 - ieeexplore.ieee.org
vision, speech recognition, and natural language processing. AI introduced into the IoT heralds
the era … , video editing for entertainment and computational advertising, virtual try-on, and …

Transformative effects of IoT, Blockchain and Artificial Intelligence on cloud computing: Evolution, vision, trends and open challenges

SS Gill, S Tuli, M Xu, I Singh, KV Singh, D Lindsay… - Internet of Things, 2019 - Elsevier
challenges of such system, there is a need to identify key technologies enabling future
applications. In this study, we aim to explore how three emerging paradigms (Blockchain, IoT and …

Influence of new-age technologies on marketing: A research agenda

V Kumar, D Ramachandran, B Kumar - Journal of Business Research, 2021 - Elsevier
… technologies to marketing activities and business tasks in … , it has the potential to change the
data-driven marketing … was designed to combine machine vision, IoT sensors, and a mobile …