H Lee, CH Cho - International Journal of Advertising, 2020 - Taylor & Francis
… In this digital era, what does the future of advertising look like… This article defines digital advertising by examining what it is… not lead to problems or confusion when advertising through …
C Katsikeas, L Leonidou, A Zeriti - International Marketing Review, 2020 - emerald.com
… this changing international marketing scene as a result of growing digitalization, it is … marketing strategy and consider how international marketing practices can be revisited in view …
… the IoT technology from a bird’s eye view covering its statistical/architectural trends, use cases, challenges … The designed solution also enables security and marketing efficiency. Also, …
A Khanna, S Kaur - Computers and electronics in agriculture, 2019 - Elsevier
… , the vision of the term Internet has been constantly expanding its wings in every aspect of life. It has become a challenging … The ongoing era is of IoT. The functional aspect that has the …
… , ushering in a new era of intelligent decision-making, control, … In this chapter, the IoT security challenges and IoT security … of CRM tools which includes email marketing services. These …
AA Laghari, K Wu, RA Laghari, M Ali… - Archives of Computational …, 2021 - Springer
… We are entering a period of IoT and the term has been characterized … Marketing and Content Delivery IoT improves this by … a review of IoT areas and research challenges. In this section…
J Zhang, D Tao - IEEE Internet of Things Journal, 2020 - ieeexplore.ieee.org
… vision, speech recognition, and natural language processing. AI introduced into the IoT heralds the era … , video editing for entertainment and computational advertising, virtual try-on, and …
… challenges of such system, there is a need to identify key technologies enabling future applications. In this study, we aim to explore how three emerging paradigms (Blockchain, IoT and …
… technologies to marketing activities and business tasks in … , it has the potential to change the data-driven marketing … was designed to combine machine vision, IoT sensors, and a mobile …