IoT connectivity technologies and applications: A survey

J Ding, M Nemati, C Ranaweera, J Choi - IEEE Access, 2020 - ieeexplore.ieee.org
… provide a broad view of the existing wireless IoT connectivity … To address the challenges,
we further review and discuss … These 40 channels are divided into 3 primary advertisement

[HTML][HTML] The future of technology and marketing: A multidisciplinary perspective

D Grewal, J Hulland, PK Kopalle… - … the Academy of Marketing …, 2020 - Springer
… to tackle the big challenges and opportunities that firms face … shifts, requires a marketing
approach, as it transforms from a sector … for a new era of value-centered marketing in healthcare. …

[HTML][HTML] IoT in smart cities: A survey of technologies, practices and challenges

AS Syed, D Sierra-Sosa, A Kumar, A Elmaghraby - Smart Cities, 2021 - mdpi.com
… network may use citizen data without their approval for things like targeted advertising and
may … With a smart city depending on sensors to provide it with a ‘view’ of the city, DOS attacks …

Enabling massive IoT toward 6G: A comprehensive survey

F Guo, FR Yu, H Zhang, X Li, H Ji… - IEEE Internet of Things …, 2021 - ieeexplore.ieee.org
IoT enabled by 6G, where the challenges of future massive … of the above techniques, it allows
students to view structures and … business will also stimulate 5G at some point in the 5G era […

Investigating the impact of benefits and challenges of IOT adoption on supply chain performance and organizational performance: An empirical study in Malaysia

K Lee, P Romzi, J Hanaysha, H Alzoubi… - Uncertain Supply …, 2022 - growingscience.com
… between IoT adoption benefits and challengesIoT rather than keep discussing its challenges.
This study can be a guideline to the manufacturing companies in decision making for IoT

Internet-of-Things (IoT)-based smart agriculture: Toward making the fields talk

M Ayaz, M Ammad-Uddin, Z Sharif, A Mansour… - IEEE …, 2019 - ieeexplore.ieee.org
… current and future trends of IoT in agriculture and highlight potential research challenges. …
Both of them are good for a macro view of a landscape, but they face serious issues in terms …

IoT, big data, and artificial intelligence in agriculture and food industry

NN Misra, Y Dixit, A Al-Mallahi… - … Internet of things …, 2020 - ieeexplore.ieee.org
… In ML based AI, there may be a lag period between data … (or computer) vision to efficiently
and timely execute repetitive tasks in … In addition, it also emphasizes on marketing or releasing …

[图书][B] Social media strategy: Marketing, advertising, and public relations in the consumer revolution

KA Quesenberry - 2020 - books.google.com
It also discusses the opportunities and challenges in the various … new era of social advertising,
they will have to recognize conversations as only one piece of the puzzle.” In this new era

A survey on information and communication technologies for industry 4.0: State-of-the-art, taxonomies, perspectives, and challenges

G Aceto, V Persico, A Pescapé - IEEE Communications Surveys …, 2019 - ieeexplore.ieee.org
… The specific application of IoT to the vision of I4.0 is the so-called “Industrial IoT” (IIoT), …
services, as well as provide feedback for better product design and marketing. The applications of …

Artificial intelligence (AI) and its implications for market knowledge in B2B marketing

J Paschen, J Kietzmann, TC Kietzmann - … & industrial marketing, 2019 - emerald.com
… , how it works and its relevance for the knowledge-based … to the literature on knowledge
management in the era of big data. … solve problems in practice as opposed to only in principle. …