Cyber security challenges for IoT-based smart grid networks

K Kimani, V Oduol, K Langat - International journal of critical infrastructure …, 2019 - Elsevier
… the adversary can view their communication and even modify it. This … The main issues
regarding IoT devices include data … IoT devices are used to attack another network for a period of …

[HTML][HTML] Advertising in the metaverse: Research agenda

J Kim - Journal of Interactive Advertising, 2021 - Taylor & Francis
… massive “challenges and complexity of interactive advertising on … and post-metaverse era
(Ball Citation2021b). As such, our … lead the state of the metaverse as it continuously evolves. …

A metaverse: Taxonomy, components, applications, and open challenges

SM Park, YG Kim - IEEE access, 2022 - ieeexplore.ieee.org
… application) rather than marketing or hardware approach to … due to problems with accuracy
and delay time, but it is widely … because it builds experience points over a long period in a …

Sustainability and marketing in tourism: Its contexts, paradoxes, approaches, challenges and potential

X Font, S McCabe - Marketing for Sustainable Tourism, 2019 - taylorfrancis.com
… This holistic definition suggests a benign view of marketing. … church leaders in the UK from
that period) “why should the devil … consumption, it is important to contextualise marketing as a …

Effects of COVID-19 on hotel marketing and management: a perspective article

Y Jiang, J Wen - International journal of contemporary hospitality …, 2020 - emerald.com
It is important for scholars to take a critical view and develop … To gather data to address the
issues raised in this article, future … It is our hope that the research lines detailed herein will …

[HTML][HTML] Customer relationship management and big data enabled: Personalization & customization of services

M Anshari, MN Almunawar, SA Lim… - Applied Computing and …, 2019 - Elsevier
… Big data have quantum leap to a digital era where public … responsive when there are issues
because it is responsible of … social marketing that is necessary efforts for marketing teams …

[图书][B] Digital marketing strategy: an integrated approach to online marketing

S Kingsnorth - 2022 - books.google.com
… in digital marketing, which continues to make it a key source of … One of the issues with marketing
and marketing books today … To gain a good view of the strategic side of digital marketing

Surveillance capitalism and the challenge of collective action

S Zuboff - New labor forum, 2019 - journals.sagepub.com
… society as well as the novel challenges it presents to collective action in our age? … to
the challenge of increasing an ad’s relevance to users—and thus its value to advertisers. …

[图书][B] EBK: Services Marketing: Integrating Customer Service Across the Firm 4e

A Wilson, V Zeithaml, MJ Bitner, D Gremler - 2020 - books.google.com
… address these special challenges of services marketing. The … Although this view is somewhat
abstract, it suggests an even … will shape it and accelerate the need for services marketing

[HTML][HTML] Setting the future of digital and social media marketing research: Perspectives and research propositions

YK Dwivedi, E Ismagilova, DL Hughes… - International journal of …, 2021 - Elsevier
… experts on issues relating to digital and social media marketing. … issues including artificial
intelligence, augmented reality … As in traditional marketing, it is important to identify the needs …