Security and privacy for green IoT-based agriculture: Review, blockchain solutions, and challenges

MA Ferrag, L Shu, X Yang, A Derhab… - IEEE access, 2020 - ieeexplore.ieee.org
… If the client does not receive a response after a specified time period, he forwards the request
to all replicas. When a replica receives a request, it starts view-change. Note that there are …

Cutting-edge technologies for small business and innovation in the era of COVID-19 global health pandemic

IJ Akpan, D Soopramanien… - Journal of Small Business …, 2021 - Taylor & Francis
… using it? What are the possible post-implementation and change management challenges?
… innovations in the product offering, marketing strategies and a transformation in the business …

[HTML][HTML] Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

YK Dwivedi, L Hughes, AM Baabdullah… - International journal of …, 2022 - Elsevier
… Impacted sectors include marketing, education, healthcare as well as … of view and purpose.
However, the commonly discussed metaverse is a virtual world that is like the real world: it is …

[图书][B] Marketing 3.0: From products to customers to the human spirit

P Kotler, H Kartajaya, I Setiawan - 2019 - Springer
… Since the concept of marketing came into being, it has … refer to as Marketing 2.0 or
Customer-Oriented era. Even though … today has become a manifestation of societal issues in the …

Machine learning and AI in marketing–Connecting computing power to human insights

L Ma, B Sun - International Journal of Research in Marketing, 2020 - Elsevier
… We provide an overview of common machine learning tasks … To date, there does not appear
to exist a consensus vision or a … This lack of causal capacity makes it challenging to perform …

The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty

RS Ebrahim - Journal of Relationship Marketing, 2020 - Taylor & Francis
era, social media platform is integrated into the marketing … SMM is a challenge to marketing
managers, that can be used … social media platform and use it as a marketing tool to create a …

A review on smart home present state and challenges: linked to context-awareness internet of things (IoT)

ZA Almusaylim, N Zaman - Wireless networks, 2019 - Springer
… The communication among these things enters us into a new era of ubiquity where the … a
challenge due to the increased amount of energy costs and demands. So it brings the vision of …

The effectiveness of marketing communication and importance of its evaluation in an online environment

A Krizanova, G Lăzăroiu, L Gajanova, J Kliestikova… - Sustainability, 2019 - mdpi.com
… of online marketing has not only changed the way people interact, it … of online marketing
communication is still a major challenge for … achieve their goals in any time period analysed [33]. …

[图书][B] Strategic market management

DA Aaker, C Moorman - 2023 - books.google.com
challenges underlying the implementation of marketing strategy … it adopts a strategic and
very practical view of marketing … and companies, big data is one of the megatrends of our era. …

[图书][B] The creatures time forgot: Photography and disability imagery

D Hevey - 2023 - books.google.com
… been a pioneer in challenging such visual representations of … ads in the context of commercial
and charitable advertising, … the issue of charity advertising a controversy which it deserves. …