… using it? What are the possible post-implementation and change management challenges? … innovations in the product offering, marketing strategies and a transformation in the business …
… Impacted sectors include marketing, education, healthcare as well as … of view and purpose. However, the commonly discussed metaverse is a virtual world that is like the real world: it is …
P Kotler, H Kartajaya, I Setiawan - 2019 - Springer
… Since the concept of marketing came into being, it has … refer to as Marketing 2.0 or Customer-Oriented era. Even though … today has become a manifestation of societal issues in the …
L Ma, B Sun - International Journal of Research in Marketing, 2020 - Elsevier
… We provide an overview of common machine learning tasks … To date, there does not appear to exist a consensus vision or a … This lack of causal capacity makes itchallenging to perform …
RS Ebrahim - Journal of Relationship Marketing, 2020 - Taylor & Francis
… era, social media platform is integrated into the marketing … SMM is a challenge to marketing managers, that can be used … social media platform and use it as a marketing tool to create a …
… The communication among these things enters us into a new era of ubiquity where the … a challenge due to the increased amount of energy costs and demands. So it brings the vision of …
… of online marketing has not only changed the way people interact, it … of online marketing communication is still a major challenge for … achieve their goals in any time period analysed [33]. …
… challenges underlying the implementation of marketing strategy … it adopts a strategic and very practical view of marketing … and companies, big data is one of the megatrends of our era. …
… been a pioneer in challenging such visual representations of … ads in the context of commercial and charitable advertising, … the issue of charity advertising a controversy which it deserves. …